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Live at Amberleigh!
We just helped one of our best clients Morningstar Homes get ready for opening their new Burke Mountain community “Amberleigh”. It is a neighbourhood of 67 village-style single family homes (with detached rear garages) ranging in size from 3096 sq.ft. to 3238 sq.ft. and looks like a top notch development.
Here are a couple of pictures of their development signage and new houses. We will add more pictures of their additional signage in the future.
Cheers,
Speedpro Coquitlam
Scridb filterIt’s beginning to look a lot like Tradeshow Season.
It happens at least twice a year and many people find it even more stressful than Christmas. For us it starts before Christmas, when the best-organized call for quotes and to get the ball rolling, wanting to ensure that they will have their tradeshow booths in time. As the wave builds through January we see more and more people coming in closer and closer to their big show.
We love tradeshow season. We see certain customers that we haven’t seen all year and get to catch up. Everyone has big ideas that require some production knowhow and others are looking for a creative hand to fill out their 10’x10’ homestead. In the spirit of the season we have compiled 4 suggestions to help you out.
1.) Invest in your booth. This may seem self serving, but spending a little extra on flourishes like likes can make a $1000 tradeshow set up seem like a $5000 dollar one. People will ultimately make a quality judgment about your products based on the quality of your booth and your collateral.
2.) Money is secondary to creativity. Maybe you don’t need buy new banner-stands, but just replace the banners. Maybe you can get by with a continuous image over three banner stands for $900 instead of a 10’x10’ wall for $2000. If you are looking to brainstorm, talk to your graphic designer or a speciality graphics shop (like ours).
3.) Good booths prompt questions, not answers. To be perfectly honest, tradeshow displays aren’t sales people and won’t close sales. They need to a.) get you noticed and engage the person b) Establish your brands credibility, c.) give passersby an idea about what you sell and d.) Engage them to the point that they ask your exceptional sales people questions about the products.
4.) Set Goals and Calculate ROI. Tradeshows are not inexpensive; paying us is just the start. Paying you exhibitor fees, travel and the wages/meals for your best people to be gone for days on end is expensive. Set a goal for how many people you want to talk to, track how many turn into leads and ultimately sales. For many businesses (like this one) the tradeshow circuit
While there is lots of advice out there, I tried to keep this somewhat concise if you have questions call, and to be even more enticing we are offering 15% off our entire tradeshow catalogue as well as small promotion on our everyday low priced retractable banner stands, 50% off the lights with the purchase of the stands.
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