Things For Designing An Exterior Business Sign
Business signs play a major role in any business. This is because the signage helps to get your business name out there and increase your clientele. However, if you run a business that is based at home or a secret organization one may miss to see the need of an exterior business sign. The business signs are not only a form of branding but also serve as a source of pride on the employees’ part. If the employees are proud to be associated with the brand, they will in turn offer better and efficient services. For these reasons, business signs are important even if the company may not be relying on the foot traffic.
Some good examples of businesses that do not rely on the foot traffic are Facebook and google. However, the buildings in which the companies are located have a very prominent signage of the company name. Learn from these companies and use these guidelines to help you in designing an exterior sign for your business.
1.You should use the name or logo of your company.
For instance, Google uses its name as its logo also. The logo you see when you use the search engine is the same logo that you will see if you visited their headquarters. On the other hand, the exterior sign of Facebook has an icon that is known as the like icon. Anyone who has used Facebook in the past can be able to immediately recognize this sign. In addition, the signage conveys a positive image of the company. In the same way, you could choose a signage and use it to brand and advertise your business. A fun way through which you can advertise your business is through the use of vehicle graphics, sandwich boards, or using a vehicle wrap and car decals.
2. Also use any branding that is already in existence.
Aside from your company logo, also include aspects such as your color scheme and font while making the business signs. The font type should also be the same one you use for your blogs, marketing materials and website. While making your business signs, also include any other visual elements such as swooshes or lines. This will ensure uniformity and help people to identify with your business. It is also important to ensure that your signage design has some kind of simplicity. By incorporating your other branding elements into the business sign, you ensure that a consistent and cohesive message is passed in both the virtual and physical worlds.
3. Put into consideration your space constrains and budget.
Consider both the location and size of your sign. Although companies like Facebook and Google have considerably large signs, their budgets are also large and in addition, they have a lot of space on their buildings. Ask yourself several questions such as how much space do you have available for your sign? What size of space would be appropriate for the sign? How much money are you able to afford to pay for the signage? While making the budget, keep in mind the additional costs that you will incur. These costs include installation costs, expenses for lighting and electricity and landscaping.
4. Use sign materials that will reflect your brand.
Although business complexes may sometimes limit your chances due to uniformity, some give you the freedom to explore the different sign materials and types. If your business is situated in a city or complex that offers this freedom, make sure that you select the materials that will reflect the personality of your company in the best way possible.
Take your branding, design, ideas for the sign materials and budget to the business sign shop in your locality for any further improvements. Following the initial steps you ensure that you are able to properly and effectively communicate with your sign designer. If you live in Vancouver, visit a full service Vancouver signs company that will help you though your sign making process.
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